Branches of the style exist across visual arts, architecture, music, literature, and interior design. Minimalism is by no means a new design trend. The more you remove ornamentation, the more you reveal the ingenuity of design.
The point of simplicity is to highlight the bare, unadorned beauty of an art form without relying on shallow elements. Yet, you shouldn’t confuse minimalism with being crude or plain. The style is inspired by the idea that less is more. Minimalism is a creative approach that involves stripping away embellishments and reducing art to its simplest forms. Here’s what you need to know to decide if a minimalist logo design is right for your business. They do away with visual clutter and differentiate a brand for all the right reasons. When done right, minimalist logos stand out as chic and clever. Using few elements, these eye-catching logos all push the boundaries of creativity.Īt first glance, minimalism might seem like an absence of design, but don’t let the name fool you. What do they have in common? How about the pared-down logos of New Balance and Mozilla? Picture the two-toned NBA silhouette or the elusive Snapchat ghost. Minimalist logos are found in every industry and fit any type of brand identity. In fact, many big brands are ditching outdated logos for fresher minimalist designs. Minimalist designs are simple, unique, and high in demand. And remember, it’s OK to steal a few ideas from other brand logos and even to use templates as the foundation to create unique logos.No matter how often logo design trends come and go, one style keeps rising back to popularity. So learn to find inspiration from other logo designs and designers. Surely you can’t afford to design just one logo per year. Some logo designers like Paul Rand spend months and sometimes years designing a single logo. Of course, finding inspiration for a unique design is not as easy as it sounds. Find Inspiration in Other DesignsĪ logo has to look unique and original to make your brand stand out from the crowd. Make sure you take your brand’s personality into account when choosing a font for your brand logo. You can instantly see the user-friendly and fun side of these companies in their font designs. Take logos like Burger King, Baskin Robbins, and Walt Disney, for example. The font you use for the logo should also be part of the personality of the brand. It’s what helps define the company and make the brand instantly recognizable no matter where you see it. The logo is a part of a brand’s identity. Use a Font That Match Your Brand’s Identity So think carefully about how and where the logo will be used when choosing the font. It won’t look as great or clearly visible when it’s printed on paper. Imagine using a thick bold font in your logo and having to print it on a letterhead. Are you designing a logo that gets printed on stationery and posters? Then you need to find a font that can be resized without affecting its clarity. Are you designing a logo for a mobile app? Then you should pick a font with a crispy design that looks great on all sizes of device screens. Think about where and how your logo will be used. It’s important that you also follow this trend when choosing a font for your logo to keep the design consistent with your company branding and to make it more appealing to your target audience.
While more personal and casual brands use sans-serif fonts. You’ll notice how almost every luxury clothing brand or multinational corporation uses serif fonts in its logo design. The type of font you choose for your logo will determine whether it’s a formal brand or a casual brand. While there are many other types of fonts used in logo design, it will always come down to serif and sans-serif as they play a key role in defining the brand and the business behind a logo. One of the first decisions you’ll have to make when choosing a font for a logo is deciding whether to use a serif font or a sans-serif font. These tips will help you make that decision-making process a lot easier. See More Logo Templates 4 Tips for Choosing a Logo FontĬhoosing a font for a logo design can be tough. Logo Badge Templates AI, PSD, PNG Line Badges Logo Set AI, EPS, PSD Monogram Logos Adobe Illustrator
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